{"id":728,"date":"2021-09-08T14:46:27","date_gmt":"2021-09-08T14:46:27","guid":{"rendered":"https:\/\/esi.ac.ma\/formation\/formation-continue\/formation-a-la-carte\/e-reputation\/"},"modified":"2021-09-08T14:46:27","modified_gmt":"2021-09-08T14:46:27","slug":"e-reputation","status":"publish","type":"page","link":"https:\/\/esi.ac.ma\/en\/formation\/formation-continue\/e-reputation\/","title":{"rendered":"E-R\u00e9putation"},"content":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=&#8221;Objectifs&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Comprendre les enjeux de la r\u00e9putation pour les organisations de fa\u00e7on \u00e0 manager au mieux les risques informationnels.<\/li>\n<li>Connaitre les approches, les techniques et les outils n\u00e9cessaires pour la mise en place d\u2019une strat\u00e9gie de e-r\u00e9putation.<\/li>\n<li>Connaitre les actions de r\u00e9ponse pour agir sur sa e-r\u00e9putation.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Contenu&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;Introduction \u00e0 l&#8217;\u00e9tude de l&#8217;identit\u00e9 num\u00e9rique et de la e-r\u00e9putation&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Risques li\u00e9s au m\u00e9lange vie priv\u00e9e \/ vie professionnelle<\/li>\n<li>Marque, employeur et recrutement 2.0<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;Quels rem\u00e8des pour quels risques ?&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Strat\u00e9gique<\/li>\n<li>Ethique et juridique<\/li>\n<li>Li\u00e9 aux ressources humaines<\/li>\n<li>Marketing<\/li>\n<li>P\u00e9riph\u00e9rique<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Outils de gestion de sa e-r\u00e9putation&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Utilisation des r\u00e9seaux sociaux<\/li>\n<li>Prise de parole sur le web,<\/li>\n<li>E-portfolio<\/li>\n<li>Carte de visite 2.0<\/li>\n<li>Sites de partage de contenu<\/li>\n<li>Identit\u00e9 num\u00e9rique globale<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;Evaluation et d\u00e9fense de sa pr\u00e9sence sur Internet&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Audit<\/li>\n<li>S\u00e9curisation<\/li>\n<li>Points juridiques de la d\u00e9fense num\u00e9rique<\/li>\n<li>Veille sur son nom et sa marque<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Pr\u00e9paration de son plan d&#8217;action 2.0 pour une bonne gestion de crise&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Bilan professionnel<\/li>\n<li>Cible et influenceurs<\/li>\n<li>Strat\u00e9gie 2.0<\/li>\n<li>Biographie<\/li>\n<li>Choix des outils adapt\u00e9s<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=&#8221;Objectifs&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text] Comprendre les enjeux de la r\u00e9putation pour les organisations de fa\u00e7on \u00e0 manager au mieux les risques informationnels. Connaitre les approches, les techniques et les outils n\u00e9cessaires pour la mise en place d\u2019une strat\u00e9gie de e-r\u00e9putation. Connaitre les actions de r\u00e9ponse pour agir sur sa e-r\u00e9putation. 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