{"id":754,"date":"2021-09-08T16:09:59","date_gmt":"2021-09-08T16:09:59","guid":{"rendered":"https:\/\/esi.ac.ma\/formation\/formation-continue\/formation-a-la-carte\/marketing-des-services-dinformation\/"},"modified":"2021-09-08T16:09:59","modified_gmt":"2021-09-08T16:09:59","slug":"marketing-des-services-dinformation","status":"publish","type":"page","link":"https:\/\/esi.ac.ma\/en\/formation\/formation-continue\/marketing-des-services-dinformation\/","title":{"rendered":"Marketing des services d\u2019information"},"content":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=&#8221;Objectifs&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Comprendre les principes du marketing.<\/li>\n<li>Comprendre le concept de service<\/li>\n<li>Conna\u00eetre quelques outils de base.<\/li>\n<li>Appliquer la d\u00e9marche marketing aux services d\u2019information et de documentation.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Contenu&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;Rappel d\u00e9marche marketing&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Recherche\/ \u00c9tude marketing<\/li>\n<li>Strat\u00e9gie marketing<\/li>\n<li>Politiques marketing<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Audit&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Comprendre les concepts d\u2019\u00e9valuation et d\u2019audit. Comprendre le d\u00e9roulement et les outils \u00e9l\u00e9mentaires d\u2019un audit.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;Application d\u2019une strat\u00e9gie marketing&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Quelques crit\u00e8res d&#8217;analyse<\/li>\n<li>Elaborer et faire \u00e9voluer une politique de services et produits.<\/li>\n<li>D\u00e9finir une strat\u00e9gie marketing pour le service documentaire et \u00e9laborer une strat\u00e9gie produits.<\/li>\n<li>Elaborer un tableau de bord permettant de suivre et contr\u00f4ler les performances d&#8217;une organisation ou d&#8217;un projet important (\u00e9valuer la qualit\u00e9 du service, v\u00e9rifier la satisfaction des clients, mesurer la r\u00e9alisation des objectifs).<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;Marketing des services d&#8217;information&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Produits et services d&#8217;information et de documentation<\/li>\n<li>\u00c9tude de march\u00e9 pour les produits et services d&#8217;information<\/li>\n<li>Strat\u00e9gie marketing pour les produits et services d&#8217;information<\/li>\n<li>Mix marketing pour les produits et services d&#8217;information<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=&#8221;Objectifs&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text] Comprendre les principes du marketing. Comprendre le concept de service Conna\u00eetre quelques outils de base. Appliquer la d\u00e9marche marketing aux services d\u2019information et de documentation. [\/vc_column_text][vc_custom_heading text=&#8221;Contenu&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;Rappel d\u00e9marche marketing&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text] Recherche\/ \u00c9tude marketing Strat\u00e9gie marketing Politiques marketing [\/vc_column_text][vc_custom_heading text=&#8221;Audit&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text] Comprendre les concepts d\u2019\u00e9valuation et d\u2019audit. Comprendre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":706,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-754","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/esi.ac.ma\/en\/wp-json\/wp\/v2\/pages\/754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esi.ac.ma\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/esi.ac.ma\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/esi.ac.ma\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/esi.ac.ma\/en\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":0,"href":"https:\/\/esi.ac.ma\/en\/wp-json\/wp\/v2\/pages\/754\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/esi.ac.ma\/en\/wp-json\/wp\/v2\/pages\/706"}],"wp:attachment":[{"href":"https:\/\/esi.ac.ma\/en\/wp-json\/wp\/v2\/media?parent=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}